Client Results
Real results from
real campaigns
See how we've helped B2B companies transform their paid media performance into qualified pipeline and revenue growth.
6Sense Intent Signals
Improving CVR through intent-based targeting
Lead Increase
+0%
Cost/Lead Reduction
-0%
Spend Increase
0%
The Strategy
After implementing 6Sense, we began filtering accounts based on engagement levels across the website, content, and third-party sources like G2 intent data. This allowed us to target high-intent audiences, leading to a 531% increase in leads with just a 169% increase in spend.
Before vs After
Key Highlights
- Allocated 23% of budget to video campaigns targeting 6Sense audience
- Video campaigns indirectly generated 83 leads (18% of total)
- Shifted strategy towards bottom-of-funnel with request demo ads
- Demo ads represented 27% of budget and produced 241 leads (52% of total)
Incentive-Based Messaging
The power of gift card incentives on LinkedIn
Pipeline Generated
$0K
Closed Won
$0K
Opportunity Increase
+0%
The Strategy
LinkedIn enables firmographic targeting but lacks intent-based signals. By incorporating gift card incentives, these campaigns offer a compelling reason for prospects to engage—learning about your product or service becomes the perceived value.
Key Highlights
- Before: 11 SQLs and 1 opportunity in Q1-Q3 2024
- After: 26 SQLs and 16 SQOs with incentive-driven conversation ads
- 1,500% increase in opportunities
- 80% of results came from X (formerly Twitter)
CTV Ads Campaign
Driving incremental reach and pipeline growth
Pipeline Generated
$0K
Video Views
0K
Completion Rate
0%
The Strategy
CTV campaigns help build awareness and interest by reaching targeted audiences on smart TVs and streaming platforms. Viewers who engaged through these high-impact video ads have been retargeted through conversation ads across LinkedIn, moving them further down the funnel.
Key Highlights
- 98% video completion rate vs 0.46% LinkedIn Video Sponsored Ads
- Retargeted engaged viewers through LinkedIn conversation ads
- High-impact video ads on smart TVs and streaming platforms
- Full-funnel approach from awareness to conversion
Germany Market Entry
From English targeting to localised success
ARR Generated
$0K
Pipeline Growth
+0%
The Strategy
A B2B SaaS client was running English-language campaigns targeting German prospects with generic global messaging. We shifted to fully localised keyword targeting, bespoke ICP creatives, and a personalised landing page journey tailored to the German market.
Key Highlights
- German-language keywords targeting local search intent
- Bespoke ICP creatives with local value propositions
- Personalised landing page journey for German buyers
- Regional performance benchmarks and reporting
Our Specialties
Ready to see results like these?
Let's discuss how we can transform your B2B paid media performance and drive real pipeline growth for your business.
Book Intro Call