Stop wasting ad spend.
Turn LinkedIn leads into real pipeline
We help B2B companies reach decision-makers, generate high-quality leads, and build predictable revenue through strategic LinkedIn advertising.
Why LinkedIn Ads
Reach buyers who actually drive pipeline
Precision Targeting
Reach decision-makers by job title, company size, industry, and seniority level with unmatched B2B accuracy.
Account-Based Reach
Target specific companies on your dream client list and engage entire buying committees.
Higher Deal Values
LinkedIn leads consistently close at 2-3x higher deal values compared to other paid channels.
Pipeline Focused
We optimize for SQLs and pipeline, not vanity metrics like impressions or clicks.
Success Story
The power of gift card incentives
How incentive-based messaging transformed LinkedIn Ads into a high-converting pipeline engine.
Incentive-Based Messaging
Gift Card Strategy
Driving engagement through compelling incentives
$561K
Pipeline Generated
$93K
Closed Won
1,500%
Opportunity Increase
16
SQOs Generated
The Challenge
LinkedIn enables powerful firmographic targeting but lacks intent-based signals. The client struggled to generate meaningful engagement and pipeline from their LinkedIn campaigns, with only 11 SQLs and 1 opportunity in Q1-Q3 2024.
- Low conversion rates despite accurate targeting
- Prospects had no compelling reason to engage
- Only 1 opportunity generated in 9 months
- LinkedIn lacked intent signals for prioritization
Our Solution
By incorporating gift card incentives into conversation ads, we created a compelling reason for prospects to engage. Learning about the product became the perceived value exchange, dramatically increasing response rates on LinkedIn.
- Incentive-driven conversation ads on LinkedIn
- Compelling value exchange for prospect engagement
- 26 SQLs and 16 SQOs post-implementation
- $561K pipeline generated with $93K closed won
Our LinkedIn Methodology
6-phase LinkedIn framework
Our proven approach to turning LinkedIn Ads into a predictable pipeline generation engine.
Account & Audience Strategy
What We Do
- ICP development based on your best customers
- Total Addressable List (TAL) creation
- Account tiering and prioritization
- Buyer persona mapping across decision-making units
- Matched Audiences setup for ABM campaigns
The Outcome
Laser-focused targeting that reaches the right people at the right companies.
Campaign Architecture
What We Do
- Full-funnel campaign structure design
- Awareness, consideration, and conversion layers
- Budget allocation across funnel stages
- Ad format selection (Sponsored Content, Message Ads, Lead Gen Forms)
- Retargeting sequences and exclusion logic
The Outcome
A cohesive campaign structure that guides prospects through the buyer journey.
Creative & Messaging
What We Do
- B2B-first creative development
- Value proposition testing frameworks
- Static, carousel, and video ad creation
- Copy variants for A/B testing
- Landing page optimization
The Outcome
Scroll-stopping creative that resonates with busy decision-makers.
Launch & Optimization
What We Do
- Phased campaign launch strategy
- Daily bid and budget optimization
- Audience refinement based on performance
- Creative refresh cycles to combat fatigue
- Lead quality feedback loop with sales
The Outcome
Continuously improving performance that compounds over time.
Measurement & Reporting
What We Do
- LinkedIn Insight Tag and conversion tracking
- CRM integration for closed-loop reporting
- Weekly performance reviews
- Pipeline attribution analysis
- Executive-ready dashboards
The Outcome
Clear visibility from ad click to closed revenue.
Scale & Iterate
What We Do
- Expand to new audience segments
- Test new ad formats and placements
- Geo and vertical expansion strategies
- Budget scaling based on ROI thresholds
- Continuous learning documentation
The Outcome
Sustainable growth that scales with your business.
Ready to turn LinkedIn Ads into your #1 pipeline source?
Book a free LinkedIn audit call. We'll review your current setup and show you exactly where the opportunities are.
Get Free LinkedIn Audit