We are a B2B PPC Agency focused on
pipeline, not clicks
We help B2B companies generate qualified pipeline through strategic pay per click advertising. Optimized for SQLs and revenue, not vanity metrics.
Why B2B PPC
We focus on revenue, not vanity metrics
Typical Results
Before
12%
After
67%
qualified leads
Reach decision-makers with intent-based PPC campaigns tailored for complex B2B buying cycles.
Success Story
From wasted spend to qualified pipeline
How we transformed a SaaS company's PPC strategy to focus on revenue-generating keywords.
B2B SaaS Company
BOFU keywords focused strategy
From MQL volume to SQL quality
4.2x
ROAS Improvement
57%
Lower CPA
3x
Pipeline Growth
The Challenge
The client was spending heavily on broad keywords attracting researchers, not buyers. Their PPC budget was generating leads but very few qualified ones ready to convert.
- Targeting generic terms with low purchase intent
- Competing on expensive head terms
- No differentiation between research and buying intent
- Long sales cycles with low conversion rates
Our Solution
We rebuilt the PPC strategy around high-intent BOFU keywords and implemented proper conversion tracking tied to their CRM for true ROI visibility.
- Prioritized BOFU keywords with clear purchase intent
- Built campaigns around specific buyer personas
- Created ad copy matching bottom-funnel intent
- Implemented offline conversion tracking
Our B2B PPC Process
6-phase Revenue Generation framework
A proven methodology for building and scaling profitable pay per click campaigns for B2B.
Phase 01
Revenue Keyword Mapping
- Identify high-intent BOFU keywords that signal buying readiness
- Map keywords to your sales funnel stages and deal sizes
- Uncover competitor blind spots with gap analysis
- Build negative keyword lists to block unqualified traffic
Outcome: A keyword foundation that prioritizes revenue-generating search terms.
Phase 02
Pipeline-Focused Structure
- Segment campaigns by product line, deal size, or buying stage
- Build remarketing campaigns to re-engage warm prospects
- Separate brand defense from conquest strategies
- Allocate budget based on pipeline contribution, not just volume
Outcome: Account architecture that mirrors your B2B sales process.
Phase 03
Conversion-Driven Creatives
- Write ad copy that speaks to B2B pain points and outcomes
- Test value propositions against your top competitors
- Deploy extensions that build credibility (reviews, certifications)
- Create urgency without discounting your enterprise value
Outcome: Ads that attract decision-makers and filter out tire-kickers.
Phase 04
Lead Quality Optimization
- Align landing pages with specific keyword intent
- Implement progressive profiling to qualify leads faster
- A/B test forms, CTAs, and social proof elements
- Connect conversion data back to CRM for closed-loop tracking
Outcome: Higher quality leads that your sales team wants to call.
Phase 05
CAC & ROAS Management
- Set bids based on actual customer lifetime value
- Shift budget from MQL volume to SQL and revenue metrics
- Use offline conversion imports to optimize for real outcomes
- Daypart and device-adjust based on when buyers convert
Outcome: Lower customer acquisition costs with higher deal values.
Phase 06
Scale What Works
- Double down on campaigns hitting target CAC and ROAS
- Expand to new keyword territories once core is profitable
- Layer in Microsoft Ads to capture incremental B2B audience
- Weekly reviews tied to pipeline and revenue, not just clicks
Outcome: Predictable, profitable growth from paid search.
Industries We Serve
Leading expertise across industries
SaaS & Software
Financial Services
Professional Services
Manufacturing
Construction
Technology
Healthcare
PPC Platforms
Full coverage across all channels
Google Ads
Search, Display, YouTube
- Search campaigns for high-intent B2B keywords
- Performance Max for full-funnel coverage
- Display remarketing for account nurturing
- YouTube ads for brand awareness
Microsoft Ads
Bing, Yahoo, DuckDuckGo
- Lower CPCs than Google (often 30-40% less)
- Higher-income B2B decision-maker demographic
- LinkedIn profile targeting integration
- Import campaigns directly from Google
Paid Social
LinkedIn, Meta, X
- LinkedIn Ads for precise B2B decision-maker targeting
- Account-based marketing with matched audiences
- Retargeting website visitors across social platforms
- Demand generation campaigns to build pipeline
- Multi-touch attribution across social touchpoints
The people behind your PPC success
Real experts, not account managers reading from scripts.
Dragos Marica
Founder & Growth Strategist
Dragos leads B2B PPC strategies that prioritize pipeline over vanity metrics. With deep expertise in Google Ads and revenue-focused campaigns, he helps SaaS and tech brands turn paid search into predictable growth.
Madalina Oprisan
Head of Operations
Madalina ensures every PPC campaign runs smoothly from strategy to execution. She brings structure to complex B2B accounts and keeps the team focused on what matters: delivering results.
Ready to turn PPC into your #1 pipeline driver?
Book a free B2B PPC audit. We'll review your accounts and show you exactly where the opportunities are.
Book Intro Call