B2B Lead Generation Agency
Lead Generation Agency
focused on revenue, not form fills
We help you generate qualified B2B leads through LinkedIn Ads, Google Ads, and full-funnel campaigns that your sales team actually wants to call.
Trusted by marketers from leading companies
•
•
•
•••••••••••••Sound Familiar?
Lead gen that doesn't generate revenue
Most agencies optimise for MQLs because they're easy to measure. But your sales team needs SQLs that convert to opportunities, not another spreadsheet of unqualified contacts.
- Leads aren't converting to opportunities
- CPL is high but pipeline is low
- Sales complains about lead quality
- Attribution is a black box
- Campaigns generate MQLs, not SQLs
$561K
Pipeline Generated
$93K
Closed Won
1,500%
Opportunity Increase
16
SQOs Generated
Lead Generation Services
Full-service B2B lead generation
From targeting to conversion, we handle every aspect of your lead generation engine to deliver qualified pipeline.
B2B Lead Generation
Precision-targeted campaigns that identify and capture high-value prospects ready to buy.
Lead Qualification
Multi-touch qualification process that separates tyre-kickers from genuine opportunities.
Pipeline Development
Build predictable pipeline with leads that convert to revenue, not just form fills.
Full-Funnel Strategy
Integrated campaigns across LinkedIn, Google, and programmatic that nurture leads to close.
Lead Scoring & Attribution
Know which channels drive real revenue with transparent, CRM-connected reporting.
Demand Capture + Creation
Capture existing demand while creating new demand in your target accounts.
Our Methodology
Revenue-first lead generation
A proven 6-phase framework that transforms ad spend into qualified pipeline.
Discovery & Audit
Deep-dive into your existing paid media accounts to understand what's working, what's not, and where the opportunities lie.
- LTV:CAC ratio analysis and profitability assessment
- Closed won/lost deal pattern identification
- Competitor landscape and positioning review
- Historical performance benchmarking
Audience Architecture
Build precision-targeted audience segments that align with your highest-value customers based on CRM data, not assumptions.
Build precision-targeted audience segments that align with your highest-value customers based on CRM data, not assumptions.
- ICP refinement based on CRM data analysis
- Total Addressable List (TAL) development
- Account tiering and prioritisation
- Buyer persona mapping across decision-making units
Strategic Framework
Design a cohesive strategy that connects marketing activity to pipeline generation with clear KPIs and success metrics.
Design a cohesive strategy that connects marketing activity to pipeline generation with clear KPIs and success metrics.
- Full-funnel campaign architecture
- Channel mix optimisation (LinkedIn, Google, Programmatic)
- Budget allocation based on funnel priorities
- Messaging framework aligned to buyer journey
Creative Excellence
Craft B2B-first creative that resonates with your target decision-makers and drives measurable conversions.
Craft B2B-first creative that resonates with your target decision-makers and drives measurable conversions.
- Value proposition testing frameworks
- Ad format optimisation per platform
- Landing page design and optimisation
- A/B testing roadmap creation
Precision Execution
Launch campaigns with surgical accuracy, optimised for performance from day one with proper tracking and attribution.
Launch campaigns with surgical accuracy, optimised for performance from day one with proper tracking and attribution.
- Campaign buildout with granular targeting
- Tracking and attribution setup
- CRM integration and lead routing
- Phased rollout with controlled scaling
Continuous Optimisation
Drive compounding returns through weekly analysis, budget reallocation, and revenue-focused optimisation decisions.
Drive compounding returns through weekly analysis, budget reallocation, and revenue-focused optimisation decisions.
- Weekly performance analysis and reporting
- Bid strategy and budget reallocation
- Creative refresh cycles
- Audience expansion and refinement
Industry expertise
Lead generation built for your industry
We don't optimise for MQLs that never close. Every industry programme is built around pipeline velocity, deal progression, and revenue attribution from day one.
Why Scalewell
Not another MQL factory
We're a specialist B2B lead generation agency built by ex-WPP, Publicis & Omnicom marketers. We focus on the metrics that matter: SQLs, pipeline, and revenue.
- Revenue-first methodology, not MQL farming
- Lead quality frameworks baked in from day one
- Transparent reporting tied to pipeline
- Ex-WPP, Publicis & Omnicom team expertise
- Proven results across 50+ B2B companies
Dragos Marica
Founder & Growth Strategist
Ex-WPP, Publicis and Omnicom. Built pipeline engines that prioritise SQLs and revenue over vanity MQLs.
Madalina Oprisan
Head of Operations
Ensures every lead is tracked, qualified, and delivered on time, no gaps in your pipeline.
Ready to generate leads that convert?
Book a call to discuss how we can build a lead generation engine that delivers qualified pipeline for your business.