Performance Marketing Agency
focused on Revenue Generation
We help B2B companies generate predictable pipeline through performance-based marketing. Optimized for SQLs and closed deals, not vanity metrics.
Why Performance Marketing
Revenue & Profitability first approach
Performance-Based Results
Pay for outcomes, not promises. Our success is tied directly to your pipeline and revenue growth.
Full-Funnel Attribution
Track every touchpoint from first click to closed deal with transparent, CRM-connected reporting.
Revenue-First Optimization
Optimize for SQLs and closed revenue, not vanity metrics like impressions or clicks.
Scalable Growth
Data-driven scaling that maintains efficiency as you grow your marketing investment.
Success Story
The power of incentive-based messaging
How gift card incentives transformed LinkedIn engagement into real pipeline. See more results →
B2B SaaS Company
Incentive-Based Messaging
The power of gift card incentives on LinkedIn
$561K
Pipeline Generated
$93K
Closed Won
+1,500%
Opportunity Increase
The Challenge
LinkedIn enables firmographic targeting but lacks intent-based signals. The client needed a compelling reason for prospects to engage beyond standard ads.
- Only 11 SQLs and 1 opportunity in Q1-Q3 2024
- LinkedIn lacks intent-based targeting signals
- Low engagement with standard ad formats
- Difficulty driving quality conversations
Our Solution
By incorporating gift card incentives, these campaigns offer a compelling reason for prospects to engage—learning about your product becomes the perceived value.
- Launched incentive-driven conversation ads
- Generated 26 SQLs and 16 SQOs post-launch
- 80% of results came from X (formerly Twitter)
- 1,500% increase in opportunities
Our Performance Marketing Process
6-phase Revenue Generation framework
A proven methodology for building and scaling B2B performance marketing programs.
Explore our full methodologyPhase 01
Revenue Goal Mapping
- Define clear revenue and pipeline targets
- Map the customer journey and key conversion points
- Establish baseline metrics and KPIs
- Set up proper tracking and attribution
Outcome: Crystal clear goals tied to business outcomes.
Phase 02
Channel Strategy
- Identify highest-ROI channels for your ICP
- Build integrated paid social and search campaigns
- Develop ABM programs for target accounts
- Create remarketing sequences for warm prospects
Outcome: A multi-channel strategy optimized for your buyers.
Phase 03
Creative & Messaging
- Develop B2B-focused creative that converts
- Test messaging across funnel stages
- Build landing pages optimized for lead quality
- Create content that nurtures prospects to sale
Outcome: Messaging that resonates with decision-makers.
Phase 04
Campaign Execution
- Launch campaigns across LinkedIn, Google, and more
- Implement rigorous A/B testing protocols
- Optimize bids based on lead quality signals
- Continuous budget allocation to winners
Outcome: Campaigns that generate qualified pipeline.
Phase 05
Performance Analysis
- Connect ad platforms to CRM for closed-loop reporting
- Track cost per SQL and customer acquisition cost
- Analyze channel and campaign contribution to revenue
- Identify optimization opportunities
Outcome: Data-driven insights for continuous improvement.
Phase 06
Scale & Optimize
- Double down on highest-performing channels
- Expand into new audiences and markets
- Improve unit economics as you scale
- Weekly reviews focused on revenue metrics
Outcome: Predictable, profitable growth.
Channels We Master
Full-funnel performance marketing
Meta Ads
B2B audiences at scale
Reddit Ads
Niche tech communities
Programmatic
Scale awareness efficiently
Why Scalewell
Not another MQL factory
We're a specialist B2B performance marketing agency built by ex-WPP, Publicis & Omnicom marketers. We focus on the metrics that matter: SQLs, pipeline, and revenue.
- Revenue-first methodology, not MQL farming
- Lead quality frameworks baked in from day one
- Transparent reporting tied to pipeline
- Ex-WPP, Publicis & Omnicom team expertise
- Proven results across 50+ B2B companies
Dragos Marica
Founder & Growth Strategist
Ex-WPP, Publicis and Omnicom. Built pipeline engines that prioritise SQLs and revenue over vanity MQLs.
Madalina Oprisan
Head of Operations
Ensures every lead is tracked, qualified, and delivered on time, no gaps in your pipeline.
Ready for performance marketing that delivers?
Book a free strategy call. We'll review your current marketing and show you how to drive predictable pipeline.
Get Intro Call