Inbound B2B Lead Generation Agency
Inbound Lead Generation
that drives qualified pipeline
We generate qualified inbound leads for B2B companies through Search & Social channels, with focus on pipeline, not just clicks.
Best for: B2B · Ad budget $5K+/mo
Trusted by marketers from leading companies
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•••••••••••••Outcomes, Not Activities
What you get
We measure success by pipeline and revenue, not impressions, traffic, or form fills.
Qualified inbound leads via digital advertising
Social & Search campaigns engineered to attract high-intent prospects who match your ICP and are ready for a sales conversation.
Lower CPL, higher pipeline value
Continuous optimisation of ad spend, targeting, and creative to reduce cost per lead while increasing the quality of opportunities entering your pipeline.
Revenue-tied reporting
Clear reporting tied to lifecycle stages: MQL to SQL to Opportunity to Revenue, where CRM access allows.
Sound Familiar?
Common problems we solve
Most digital advertising investments fail because they optimise for clicks and MQLs, not pipeline. Here's what we fix.
- Paid activity generate clicks and impressions but no qualified pipeline
- High CPL with low conversion to SQL - ad spend isn't translating to revenue
- Lead volume without qualification - sales rejects most of what paid media sends
- No attribution - you can't tie ad spend back to closed deals or pipeline
$561K
Pipeline Generated
57%
CPL Reduction
1,500%
Opportunity Increase
531%
Lead Increase
Our Paid Media Services
Our inbound B2B lead generation services
Six integrated modules that turn paid media into a qualified pipeline engine.
Paid Media Strategy & ICP Alignment
We start by aligning your paid media campaigns to your ideal customer profile, not broad audience segments.
- ICP definition based on closed-won CRM data
- Channel selection: Social & Search paid channels tailored to your ICP
- Messaging and value proposition alignment per audience segment
- Full-funnel campaign architecture and budget allocation
- KPI definitions tied to pipeline, not vanity metrics
Social Ads for Inbound Pipeline
Precision-targeted campaigns across LinkedIn, Meta, Reddit, and X that reach decision-makers in your ICP and drive them to convert.
Precision-targeted campaigns across LinkedIn, Meta, Reddit, and X that reach decision-makers in your ICP and drive them to convert.
- Account and contact-level targeting using firmographic and intent data across LinkedIn, Meta, Reddit, and X
- Platform-native ad formats - Sponsored Content, Lead Gen Forms, Promoted Posts, and Conversation Ads
- Retargeting sequences for website visitors and engaged prospects across channels
- Creative testing frameworks for ad copy and visuals per platform
- CRM-connected reporting on lead quality and pipeline impact by channel
Search Ads for High-Intent Capture
Search and display campaigns across Google and Microsoft Ads that capture prospects actively researching solutions like yours.
Search and display campaigns across Google and Microsoft Ads that capture prospects actively researching solutions like yours.
- Keyword strategy mapped to buyer intent stages across Google and Microsoft Ads
- Search campaigns targeting high-intent, bottom-of-funnel queries
- Display and remarketing for prospect nurturing across both engines
- Landing page alignment for conversion rate improvement
- Negative keyword management and quality score optimisation
Landing Page & Conversion Optimisation
Turn more ad clicks into qualified leads with high-converting landing pages and proof stacking.
Turn more ad clicks into qualified leads with high-converting landing pages and proof stacking.
- Dedicated landing pages aligned to each campaign and audience
- A/B testing of headlines, CTAs, and form layouts
- Social proof integration: logos, testimonials, case studies
- Page speed and mobile optimisation
- Lead routing and form submission tracking
Creative & Ad Copy Excellence
B2B-first creative that resonates with decision-makers and drives measurable conversions.
B2B-first creative that resonates with decision-makers and drives measurable conversions.
- Value proposition testing across audience segments
- Ad format optimisation per platform (static, video, carousel)
- Creative refresh cycles to combat ad fatigue
- Messaging frameworks aligned to the buyer journey
- Competitor differentiation in ad copy
Reporting & Revenue Attribution
Dashboards and closed-loop reporting so you can see exactly which campaigns contribute to revenue.
Dashboards and closed-loop reporting so you can see exactly which campaigns contribute to revenue.
- Pipeline dashboards with real-time campaign data
- Closed-loop reporting connecting ad clicks to closed deals
- Channel-level attribution (first-touch, multi-touch, weighted)
- Weekly performance reviews and budget reallocation
- CAC, ROAS, and LTV:CAC ratio tracking
Our Process
What happens in weeks 1-12
A structured 12-week ramp that moves from audit to results with clear milestones.
Week 1-2
Discovery & Audit
- ICP workshop and buyer journey mapping
- Existing ad account audit and performance analysis
- Conversion tracking and attribution verification
- Competitive ad landscape review
Week 3-6
Build & Launch
- Campaign architecture and audience buildout
- Landing page creation and optimisation
- Ad creative development and copy writing
- Tracking setup and CRM integration
Week 7-12
Optimise & Scale
- Performance optimisation and budget reallocation
- A/B testing on ads, audiences, and landing pages
- Creative refresh and new format testing
- Reporting cadence and first business review
Fit Check
Who this is for (and who it isn't)
Best Fit
- B2B companies with ACV above $2K
- Defined ICP and a product that solves a clear pain
- Sales team capacity to follow up on qualified leads
- Existing or planned budget for digital advertising
- SMB or mid-market focus with considered buying decisions
Not Ideal
- Teams wanting purchased contact lists or cold outbound only
- Companies without sales follow-up capacity for inbound leads
- Products without clear differentiation or market fit
- Ad budgets under $3K/month with no room to test and optimise
Why Scalewell
Built by paid media specialists, not generalists
We're ex-WPP, Publicis & Omnicom marketers who've collaborated with over 50+ B2B companies, across over 20 international markets.
- Revenue-first methodology - every campaign maps to pipeline
- Lead quality frameworks baked in from day one
- Transparent reporting tied to lifecycle stages
- Ex-WPP, Publicis & Omnicom team expertise
- Proven results across 50+ B2B companies
Dragos Marica
Founder & Growth Strategist
Ex-WPP, Publicis and Omnicom. Builds digital revenue engines that generate pipeline, not just clicks.
Madalina Oprisan
Head of Operations
Oversees operations and client delivery at Scalewell, ensuring every engagement runs smoothly from kickoff to results.
Your ads get smarter
every single week
We don't just run campaigns. We layer in cross-platform analytics, creative intelligence, and 24/7 monitoring - so your lead gen engine keeps improving.
Cross-platform analytics
All your ad data in one place
We unify data from Google, Microsoft, LinkedIn, Meta, Reddit, and X into live dashboards - so you see exactly what's driving pipeline without the spreadsheet chaos.
Average time saved
70%
Less time on manual reporting. More time on strategy.
Waste reduction
15%
Average spend saved from inefficiencies
24/7 PPC monitoring
Automated health checks across 100+ best practices. We catch anomalies in spend, pacing, and performance before they cost you pipeline.
Creative intelligence
AI-powered analysis identifies winning hooks, formats, and messaging across every channel. We spot creative fatigue before your CPL spikes.
CRM feedback loop
We feed closed-won data back into your ad platforms so campaigns optimise toward revenue - not just form fills. That's how CPL drops and pipeline quality rises.
All-in-one packages for your goals
We treat you like a partner, not a client. No hidden fees, no surprises.
Start-up
Perfect for early-stage B2B companies ready to scale
- Flat Fee, no % of ad spend
- LinkedIn Ads & Google Ads
- Research & Strategy consulting
- Execution and Planning in platform
- Ad copywriting
- Creative direction and strategy
- Data Studio dashboard
Growth
For ambitious teams ready to accelerate pipeline
- Everything in Start-up included
- No limit on channels
- ABM support
- Growth focused Landing Pages
- Advanced AI reporting
- Advanced Creative reporting
Personalised Plan
We adapt our pricing & working model to your needs. Let's discuss what works best for your team.
Contact usFAQs
Frequently asked questions
Frequently Asked Questions
Ready to generate qualified inbound leads through paid media?
Book a strategy call to discuss your ICP, current ad performance, and how LinkedIn Ads and Google Ads can deliver qualified pipeline at scale.