Google UTM Builder
The easiest UTM parameters builder for Google Ads. Start UTM link building for your campaigns and track marketing performance with precision.
Campaign Parameters
Fill in the required fields (*) to generate your tracking URL
The full website URL (e.g., https://www.example.com)
The ads campaign ID (utm_id)
The referrer (utm_source) - e.g., google, newsletter
Marketing medium (utm_medium) - e.g., cpc, banner, email
Product, promo code, or slogan (utm_campaign)
Identify paid keywords (utm_term)
Use to differentiate ads (utm_content) - for A/B testing
Generated URL
Please fill in the required fields: Website URL, Source, Medium, and Campaign Name.
UTM Parameter Reference
| Parameter | Required | Example | Description |
|---|---|---|---|
| utm_source | Yes | Identifies the traffic source (search engine, newsletter, etc.) | |
| utm_medium | Yes | cpc | Marketing medium (cpc, email, social, banner) |
| utm_campaign | Yes | spring_sale | Campaign name, product, or promo code |
| utm_id | No | abc.123 | Campaign ID for identifying specific ad campaigns |
| utm_term | No | running+shoes | Paid search keywords |
| utm_content | No | logolink | Differentiates ads/links (A/B testing) |
About this tool
This tool helps you create URLs with UTM parameters for tracking marketing campaigns in Google Ads. Simply enter your destination URL, add your campaign details, and get a properly formatted tracking link. No more manual URL building or formatting errors—just accurate campaign attribution in your analytics reports.
Who should use this tool?
Digital Marketers
Track campaign performance across multiple channels with precision
PPC Managers
Attribute paid campaign traffic accurately in Google Analytics
Social Media Managers
Measure which social posts and platforms drive the most engagement
Email Marketers
Track newsletter clicks and email campaign effectiveness
Agency Teams
Create consistent UTM conventions across client campaigns
Growth Teams
Identify top-performing acquisition channels for budget allocation
How to use this tool
Enter Your URL
Paste the destination URL where you want to drive traffic.
Add UTM Parameters
Fill in source, medium, campaign name and optional fields.
Copy & Deploy
Copy your tagged URL and use it in your marketing campaigns.
Best practices
- Use lowercase: Google Analytics is case-sensitive, so "Google" and "google" are treated as different sources
- Be consistent: Create a naming convention and stick to it across all campaigns
- Avoid spaces: Use underscores (_) or hyphens (-) instead of spaces in your UTM parameters
- Keep it simple: Use clear, descriptive names that are easy to understand in reports
- Document your parameters: Maintain a spreadsheet of all UTM parameters used
Frequently Asked Questions
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