Top account based marketing companies: 11 agencies reviewed and ranked

The Top Account Based Marketing companies aren't hard to find. Finding one that actually maps to your motion (intent-based paid, outbound ABM, RevOps-integrated orchestration, or LinkedIn-first) is a different problem entirely.

This list is built for that second problem. Every agency below has been selected for execution specificity, verifiable client outcomes, and how well their model maps to real buying committee complexity. For each one, you'll find a website link, a case study summary, and a Clutch review link so you can verify claims independently.

What this list covers

This list covers agencies executing ABM across the full spectrum (1:many, 1:few, and 1:1) as well as ABM-adjacent paid media and outbound programs that feed account-based pipeline.

#1: Scalewell Consulting

Website: scalewell.consulting

Location: London, UK

Best for: Fintech and mid-market/enterprise B2B, covering intent-based ABM at scake, 1:few ABM, and 1:1 ABM

Scalewell is a pipeline-first B2B performance marketing agency built around one principle: paid media should generate qualified sales opportunities, not vanity metrics. Where most agencies optimise for MQL volume, Scalewell ties every campaign decision back to sales-accepted leads, pipeline contribution, and revenue outcomes.

Their edge sits at the intersection of intent data and paid media precision. The team layers 6Sense intent signals over LinkedIn and Google campaigns to prioritise accounts already showing in-market behaviour, then uses incentive-driven conversation ads, demo-focused retargeting, and CTV awareness layers to create genuinely full-funnel, account-based motions. For clients entering new markets, they build localised campaigns end-to-end: bespoke ICP creatives, regional strategies, and personalised landing page journeys.

Case study: 6Sense intent-based targeting (LinkedIn)

Challenge: A B2B SaaS client was generating leads at $420 per conversion with limited account-level targeting in place.

Approach: Scalewell implemented 6Sense intent signals to filter campaigns to accounts showing active buying signals across website engagement, content interactions, and third-party G2 intent data. Budget was reallocated toward bottom-of-funnel: 27% into request-demo ads and 23% into video campaigns targeting the 6Sense audience.

Result: Leads increased 531% (74 → 467). Cost per lead fell from $420 to $179, a 57% reduction. Video campaigns alone drove 83 leads (18% of total), validating the indirect contribution of upper-funnel intent-based targeting.

Why it matters: This is a textbook example of how intent data, when properly wired into paid media, collapses the difference between spending more and spending better.

View all Scalewell case studies →

#2: The ABM Agency

Website: abmagency.com

Location: Atlanta, GA

Best for: Mid-market and enterprise companies running 1:few and 1:1 ABM with named account lists, requiring coordinated programs across paid, SEO, content, and automation

The ABM Agency is one of the few shops on this list built from the ground up around ABM as a methodology rather than as a channel. They run coordinated, multi-touch programs spanning paid search, paid social, SEO, content, and automation, the orchestration required for genuine 1:few and 1:1 plays at mid-market and enterprise scale.

What differentiates their approach is the combination of an ABM platform (Terminus, Demandbase), marketing automation, and SEO working as a single system rather than parallel programs. Their omnichannel ABM case study (rescuing an international software company from unclear results) is a clear example of how they diagnose and fix broken ABM programs.

Case study: Global logistics software company, awareness to SQL in 34 days

Challenge: A global provider of point-of-sale and supply chain software needed to engage enterprise retailers with buying committees spread across multiple stakeholders.

Approach: The ABM Agency built a multi-channel program tracking each target account through discrete funnel stages: Awareness → Consideration → Validation → Evaluation → SQL. Account progression was tracked across 11 data points, enabling sales to approach conversations with full pipeline context.

Result: The first target account, a $650M international jewelry retailer with 40+ boutiques, moved from awareness to SQL in 34 days. Nine additional target accounts progressed from awareness to consideration every month, creating a predictable pipeline cadence.

Why it matters: A 34-day awareness-to-SQL window demonstrates what proper ABM orchestration achieves: not just more leads, but faster, better-qualified ones from accounts that already match the ICP.

View The ABM Agency case studies →

"They've helped us grow and solidify ourselves as an authority in the commercial lending marketplace." — CFO, Mission Financial (commercial lender)

Reviews: clutch.co/profile/abm-agency-0

#3: Gripped

Website: gripped.io

Location: London, UK

Best for: B2B SaaS companies needing integrated demand gen (paid media + content + conversion) with emphasis on pipeline and closed revenue metrics

Gripped is a UK-based B2B SaaS specialist that consistently ties their work to revenue metrics. Their combination of paid media, content strategy, and conversion optimisation makes them well suited for SaaS companies that need to build both pipeline velocity and category presence simultaneously. One Clutch reviewer notes a £20,000 investment delivering £2 million in returns as a representative proof point.

Gripped are particularly strong on ICP-led messaging, identifying which value propositions resonate with different buyer personas, then building paid media and content around those signals.

Case study: Eficode, 594% increase in closed-won revenue from paid search

Challenge: Eficode, a leading European DevOps and Atlassian partner with €287M+ in revenue, needed to build pipeline in competitive UK and European markets where generic paid search campaigns were underperforming.

Approach: Gripped rebuilt the paid search strategy around ICP-specific buyer intent signals, targeting DevOps and engineering decision-makers at the point of active vendor evaluation. Landing pages were redesigned for conversion quality, not volume. Messaging was tightened to address the specific pain points of technical buyers rather than broad category terms.

Result: Closed-won revenue from paid search increased 594%.

Why it matters: A 594% increase in closed-won revenue (not just leads) demonstrates the difference between optimising for pipeline quantity and pipeline quality, which is Gripped's core positioning.

Read the Eficode case study →

"Gripped offers good value for cost. Our £20,000 investment has yielded £2 million in returns. They integrate well with our team, maintain excellent communication, and consistently deliver quality results on time."

Reviews: clutch.co/profile/gripped

Case studies: gripped.io/saas-marketing-case-studies

#4: InterTeam

Website: interteammarketing.com

Best for: B2B SaaS companies needing precise paid acquisition across Google, LinkedIn, and Reddit, especially when budget efficiency and ICP precision matter more than volume

InterTeam operates in the ABM-adjacent paid acquisition space, where account-level targeting and ICP rigour determine whether budget generates pipeline or waste. Their deliberate channel mix (Google, LinkedIn, and Reddit) reflects an analytical rather than habitual approach to channel selection. Most B2B agencies default to LinkedIn and Google; InterTeam's willingness to build serious Reddit programs for B2B SaaS is a meaningful differentiator.

Case study: Reddit Ads for B2B SaaS, 6x ROAS

Challenge: A B2B SaaS company was achieving diminishing returns from LinkedIn and Google, with increasing CPCs and declining lead quality. Reddit was dismissed internally as a consumer platform.

Approach: InterTeam identified subreddits where the ICP (technical buyers and practitioners) were actively researching solutions. Ads were crafted to match Reddit's native, community-respecting tone rather than repurposing LinkedIn creative. Targeting was built around intent signals specific to software evaluation discussions.

Result: 6x return on ad spend, materially outperforming the client's LinkedIn and Google benchmarks.

Why it matters: For SaaS companies targeting engineering, DevOps, or technical procurement audiences, Reddit offers audience density and intent that LinkedIn can't match at comparable CPMs.

Read the Reddit Ads case study → | Google + LinkedIn case study (5x ROI) →

"Cole and team have taken our Google Ads account to the next level. Their profound knowledge and expertise allows them to adapt quickly."— Head of Growth Marketing, data integration company

Reviews: clutch.co/profile/interteam

#5: Sagefrog Marketing Group

Website: sagefrog.com

Best for: B2B companies needing integrated programs (brand + web + paid + SEO), particularly those running on HubSpot

Sagefrog sits at the full-service end of the B2B marketing spectrum. Their offering spans positioning and brand development, website build and optimisation, paid media, SEO, and PR, making them a strong choice for companies that need ABM 'air cover' (account-level brand presence) running alongside demand capture programs. Their HubSpot Gold Partnership is a meaningful advantage for teams whose ABM motion runs through HubSpot for lead management, nurture sequences, and CRM.

Case study: CLX Logistics, brand-to-pipeline integrated ABM program

Challenge: CLX Logistics needed to build market presence and generate qualified pipeline simultaneously in a competitive B2B logistics market.

Approach: Sagefrog built an integrated program covering brand positioning, website redesign, paid search, SEO, and content, with all channels coordinated through a single strategy to ensure consistent messaging to target accounts across the full funnel.

Result: Improved brand visibility, increased qualified inbound, and stronger ABM air cover for the sales team.

Why it matters: Sagefrog's value is in the integration: a single accountable team managing brand, web, and demand so that account-level messaging stays coherent across every touchpoint.

Read the CLX Logistics case study → | Razor Technology case study →

"The team was very professional to work with and boasted the ability to work quickly without sacrificing the quality and punctuality of their work." — Client, clinical trial management software firm

Reviews: clutch.co/profile/sagefrog-marketing-group

#6: Dragon360

Website: dragon360.com

Best for: B2B companies where account penetration requires precise ICP segmentation and creative performance, including financial services, risk management, and enterprise sectors

Dragon360 focuses on the levers that most often break paid ABM programs: audience segmentation, ICP-matched creative, and systematic testing. For companies where poor creative or loose targeting is the primary cause of underperforming paid spend, Dragon360's approach (define tight segments, match creative to each, test relentlessly) addresses the root cause rather than the symptoms.

Case study: Operational risk management, multi-channel traffic and conversion program

Challenge: A B2B firm in the operational risk management sector needed to increase relevant traffic, generate content engagement from technical buyers, and improve conversion rates across organic and paid channels.

Approach: Dragon360 built an integrated program covering paid media, SEO, content, and social, segmented by ICP and buyer stage. Creative was developed specifically for the risk management buyer persona rather than adapted from generic brand assets.

Result: Measurable improvements across traffic quality, organic visibility, content engagement, and social reach.

Why it matters: Regulated B2B sectors require creative that demonstrates technical credibility. Dragon360's persona-first segmentation approach is precisely calibrated for these audiences.

Download risk management case study (PDF) → | Life insurance case study (PDF) →

"Dragon360 always delivers above expectations and on time. They have an outstanding work culture and the team is great at coming up with solutions that help the client grow their business." — Client, Haven Life (life insurance)

Reviews: clutch.co/profile/dragon360

#7: Growth Natives

Website: growthnatives.com

Best for: Teams needing cross-functional ABM spanning paid media, marketing automation, Salesforce/RevOps, and web, particularly mid-market SaaS with complex attribution needs

Growth Natives operate at the intersection of marketing execution and revenue operations. Their Growth Pod model bundles web, SEO/PPC, automation, Salesforce administration, and RevOps into a single coordinated team, cutting the coordination overhead that typically fragments mature ABM programs.

For companies that have proven ABM works but are struggling with data trustworthiness (attribution gaps, Salesforce misalignment, or automation logic that doesn't match the actual sales process), Growth Natives addresses the infrastructure layer that campaign-only agencies leave uncovered.

Case study: Escalon, $15.5M pipeline and 10x ROI from a Growth Pod engagement

Challenge: Escalon, a leading provider of outsourced accounting, CFO, and HR services to over 5,000 growth-stage companies, needed an integrated marketing and RevOps program to build pipeline at scale without adding internal headcount.

Approach: Growth Natives deployed a cross-functional Growth Pod spanning paid media, content, marketing automation, Salesforce administration, and RevOps. All execution was tied back to Salesforce attribution so pipeline contribution was visible end-to-end.

Result: $15.5M in pipeline generated. 10x return on marketing investment, with full Salesforce attribution making the revenue contribution auditable, not self-reported.

Why it matters: The 10x ROI figure is credible because it comes with RevOps infrastructure underneath it. Pipeline attribution that traces back to actual closed deals is the standard a CFO can hold accountable.

Read the Escalon case study →

"The team worked hard to produce quality results, which exceeded the client's business goals. They generated a pipeline of $500,000 for our new product in a single month." — Development lead, digital solutions company

Reviews: clutch.co/profile/growth-natives

Case studies: growthnatives.com/case-studies

#8: Saffron Edge

Website: saffronedge.com

Best for: SMB and mid-market B2B companies needing cost-efficient full-funnel coverage (ABM + SEO + PPC + automation) without the overhead of multiple agency relationships

Saffron Edge covers the full-funnel with a cost-efficient model well suited for growth-stage and mid-market B2B companies that don't yet need (or can't justify) the budget overhead of enterprise-tier ABM platforms. Their mix of SEO, PPC, automation, and ABM strategy gives teams broad capabilities without requiring separate agency relationships for each channel.

They're particularly useful for companies building account-based thinking for the first time who need both the strategic framework (ICP definition, tier structure, account scoring) and the tactical execution in a single engagement.

Case study: Multi-vertical ABM + SEO/PPC programs for growth-stage B2B

Challenge: Growth-stage B2B companies across multiple verticals needed full-funnel marketing coverage (ABM account targeting, paid acquisition, and organic growth) without the cost of running separate agencies for each function.

Approach: Saffron Edge built integrated programs combining ABM account targeting, SEO, PPC, and marketing automation under a single strategy. ICP definition and account scoring underpinned the targeting logic, ensuring paid spend went to accounts with real conversion potential.

Result: Improved pipeline quality and reduced per-lead cost across multiple client verticals.

Why it matters: For companies where ABM thinking is new, having strategy and execution from one team removes the friction of translating frameworks into campaigns across multiple vendors.

View Saffron Edge case studies →

"Saffron Edge is quick, efficient, and communicative. They don't just implement changes to test different outcomes, they explain why they recommend these changes and monitor them to see if they help us reach our KPIs." — VP Revenue, legal software company

Reviews: clutch.co/profile/saffron-edge-1

#9: Martal Group

Website: martal.ca

Best for: B2B companies needing fast pipeline through outbound ABM, with micro-segmented account lists, multi-channel outreach, and qualified meeting setting

Martal Group approaches ABM from the outbound side: micro-segmented target account lists, multi-channel outreach sequences (email, LinkedIn, phone), and meeting setting. This is a fundamentally different motion from inbound-led paid media ABM, and the right model for companies where sales velocity depends on proactive account penetration rather than waiting for inbound signals.

Their model works as an extension of the sales team, meaning the output is booked meetings with qualified decision-makers at named accounts, not MQL handoffs that still require the sales team to prospect.

Case study: Polygon, 8,300 ABM-targeted leads per month into construction and property verticals

Challenge: Polygon, a measurement and data platform, needed to expand US market share across construction, architecture, and property management. Their internal sales team lacked the bandwidth to run consistent, high-volume outbound to new account segments.

Approach: Martal deployed weekly multi-channel campaigns via email, LinkedIn, and phone, targeting decision-makers in each vertical. As an extension of Polygon's sales team, Martal handled prospecting and qualification end-to-end, using daily and weekly communication rhythms to keep sales context aligned. Outreach was personalised by industry segment, not generic sequences.

Result: 8,300 qualified leads per month at consistent volume. Multiple high-value opportunities opened in construction and property management that Polygon's internal team could not have reached within their bandwidth constraints.

Why it matters: Outbound ABM at this volume is achievable when the ICP is tight and the messaging is genuinely personalised by vertical, not just first-name mail-merges at scale.

Read the Polygon case study →

"We've seen some great results with our campaigns with Martal Group, with open rates as high as 20%. We're excited to see this translate into more conversations and more partnerships as we scale."— Marketing technology platform

Reviews: clutch.co/profile/martal-group

Case studies: martal.ca/case-studies

#10: CIENCE Technologies

Website: cience.com

Best for: B2B companies where data quality and list accuracy are core constraints, particularly those needing intent-enriched outbound across complex or regulated sectors

CIENCE sits at the data and outbound execution end of ABM. Their offering starts with proprietary data infrastructure (contact enrichment, list building, and buying intent signals) that layers multi-channel outreach sequences on top. For ABM programs where data quality is the primary failure point, CIENCE's data-first model addresses the root cause rather than the execution layer.

Case study: STRIVE Benefits, outbound ABM in a regulated benefits and insurance market

Challenge: STRIVE Benefits, operating in the competitive US employee benefits and insurance sector, needed to build qualified pipeline through outbound in an environment where generic cold outreach consistently underperforms due to regulatory sensitivity and buyer sophistication.

Approach: CIENCE built a targeted contact database for STRIVE's ICP (HR leaders and benefits decision-makers at mid-market companies), enriched with intent signals indicating active benefits evaluation. Multi-channel outreach combined email, LinkedIn, and phone, with compliance-sensitive messaging calibrated to the sector's communication norms.

Result: Qualified meetings booked with benefits decision-makers at ICP-matched accounts.

Why it matters: Regulated sectors require data precision and messaging discipline that volume-first outbound programs typically lack. CIENCE's infrastructure-first model is designed precisely for these environments.

Read the STRIVE Benefits case study →

"CIENCE Technologies' work has resulted in abundant lead meetings and increased revenue. The team's in-depth research skills are impressive. They are a valuable business partner and responsive to feedback." — Mark S., Revenue Operations, mobile observability company

Reviews: clutch.co/profile/cience-technologies

Case studies: cience.com/case-studies

#11: Cleverly

Website: cleverly.co

Best for: Companies wanting a LinkedIn-first ABM entry point (target account lists, personalised outreach sequences, and sponsored content) without enterprise ABM platform complexity

Cleverly has productised LinkedIn ABM into a repeatable, accessible motion: define your ICP, build a target account list, run personalised connection and message sequences at scale, and layer in sponsored content for account-level brand coverage. It's a lighter-weight ABM entry point, but the targeting discipline and list hygiene are real.

The personalised outreach component also complements paid programs well. Account-level connection sequences from a relevant persona, combined with sponsored content, create a multi-touch LinkedIn presence that pure paid programs can't replicate.

Case study: LinkedIn ABM outreach + sponsored content, scalable account penetration

Challenge: A B2B company needed to penetrate named target accounts through LinkedIn but lacked internal resource to run personalised outreach at scale alongside their existing paid media program.

Approach: Cleverly built a target account list from the client's ICP, then ran personalised connection sequences at scale, with messaging tailored by persona and vertical rather than generic sales pitches. Sponsored content ran in parallel to ensure target accounts saw branded messages whether or not they responded to direct outreach.

Result: Increased response rates from named accounts, qualified meetings booked, and improved account awareness from the sponsored content layer.

Why it matters: ABM doesn't require a six-figure platform investment to start. A disciplined LinkedIn program (tight ICP, personalised messaging, consistent follow-up) delivers account engagement at a fraction of enterprise ABM platform costs.

View Cleverly client results →

"Thanks to Cleverly, we gained a connection acceptance rate of 26% with a 25% reply rate — much higher than our expectations of 15–20%. They are extremely responsive and willing to implement changes within 24 hours." — Co-founder, digital marketing agency

Reviews: clutch.co/profile/cleverly

Comparison table: all 11 agencies {#comparison}

How to pick the right ABM agency {#fast-filter}

Share your industry, ACV, target geos, and tech stack (Demandbase/6Sense, HubSpot, Salesforce) with any shortlisted agency and ask for their specific experience in that combination.