Top 10 Agencies Offering Performance Marketing Services for B2B Companies in the USA

Growth-driven companies want a partner that can show them exactly how their money is generating pipeline and revenue, which is exactly what performance marketing provides, when B2B marketing has outgrown the goal of just raising brand awareness. Coming fast into the world of B2B, not all agencies understand the intricacies that separate it from consumer marketing. The lengthy sales cycles, technical jargon and large buying panels that come with B2B. Well-known in the B2B space, you need agencies that know the lay of the land.

This guide lists ten US-based agencies that excel in performance marketing for B2B companies, each of them bringing something unique to the party, whether that’s expertise in SaaS, scaled up ABM or profound knowledge of a specific industry.

What separates great B2B performance agencies

Before evaluating specific agencies, understand what distinguishes B2B specialists from generalist shops. The best partners focus on metrics that matter: cost per acquisition, marketing-qualified leads, pipeline value, and customer lifetime value. They integrate with your sales team rather than operating in a silo. And they recognize that a 90-day sales cycle demands a fundamentally different strategy than impulse purchases.
Look for agencies with demonstrable B2B case studies, expertise in your tech stack (especially CRM and marketing automation), and a clear methodology for attribution and reporting.

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1. Scalewell

• Location: Global
• Best for: Pipeline generation, and startup scale
• Website: scalewell.consulting

Scalewell is a B2B performance marketing agency that optimizes toward pipeline, not vanity metrics. They build reporting frameworks that connect directly with your CRM and revenue data, giving you full visibility into qualified leads, pipeline generation, and closed revenue. Their approach starts with analyzing your closed-won and closed-lost deals to uncover what actually drives conversions, then aligns paid campaigns with the behaviors of your highest-value customers. They work across LinkedIn, Google Search, programmatic, and YouTube, selecting channels based on where your audience spends time throughout the buying journey.

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2. KlientBoost

• Location: Costa Mesa, California
• Best for: SaaS, ecommerce, and lead generation businesses
• Website: klientboost.com

KlientBoost is a performance marketing agency that has managed campaigns for hundreds of B2B businesses, increasing client ROI by an average of 63% in the first three months. Their team of 80+ specialists focuses on paid advertising, SEO, email marketing, and conversion rate optimization. Named the #1 Best Place to Work by Glassdoor, they bring both expertise and a collaborative approach to client relationships. They work with 250+ clients across SaaS, ecommerce, and lead generation.

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3. Elevation Marketing

• Location: Arizona (serves North America and internationally)
• Best for: Full-service B2B across 22+ industries
• Website: elevationb2b.com

With more than 25 years dedicated exclusively to B2B marketing, Elevation Marketing is one of the longest-standing specialists in the industry. Their team averages over 12 years of B2B experience each, blending strategic insight with creative execution. They serve clients across manufacturing, technology, healthcare, and professional services, adapting campaigns for global reach while maintaining local relevance.

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4. Straight North

• Location: Chicago, Illinois
• Best for: Mid-market and enterprise lead generation
• Website: straightnorth.com

Straight North has spent over 25 years helping manufacturers, technology firms, and professional services businesses generate qualified leads through revenue-focused SEO, paid advertising, and web design. Their expert team, each with 10+ years of experience, builds custom strategies using advanced data and deep industry insights. They're known for transparent reporting and a collaborative process that delivers measurable impact.

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5. Ironpaper

• Location: New York City
• Best for: HubSpot-driven B2B growth
• Website: ironpaper.com

Founded in 2003, Ironpaper has built a 70-person team obsessed with improving measurable business results for B2B companies. As a HubSpot Diamond Certified Agency Partner and Google Partner, they work across marketing, content, sales enablement, and lead generation. Their integrated approach helps B2B companies struggling to compete in crowded marketplaces build differentiated positioning and scalable demand.

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6. Walker Sands

• Location: Chicago, Illinois
• Best for: B2B tech PR and earned media
• Website: walkersands.com

Walker Sands combines public relations expertise with complementary digital services for technology brands. Their media relationships help B2B tech companies build credibility, amplify product launches, and secure high-value coverage while integrating earned media with digital channels for maximum impact. They're particularly strong for companies looking to establish thought leadership alongside demand generation.

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7. NoGood

• Location: New York City
• Best for: Growth experimentation and AI-driven marketing
• Website: nogood.io

NoGood helps B2B SaaS and technology brands engineer scalable growth through experimentation, AI-driven analytics, and full-funnel performance marketing. Their data scientists and growth strategists build campaigns aligned to revenue outcomes rather than vanity metrics. Clients benefit from agile growth sprints, collaborative test design, and analytics dashboards tailored specifically for B2B buying cycles.

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8. New North

• Location: Maryland
• Best for: Tech and enterprise brands seeking agile execution
• Website: newnorth.com

New North is a digital-first B2B marketing agency built for technology and enterprise brands. Their team helps businesses build growth-focused campaigns across email, SEO, content, and ABM, with clear KPIs and strategic alignment at every stage. Known for agile execution, New North is ideal for lean teams seeking structured marketing momentum without heavy overhead.

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9. Transmission

• Location: Offices across the US (global presence)
• Best for: Enterprise ABM and demand generation
• Website: transmissionagency.com

Transmission is a global B2B marketing agency known for expertise in account-based marketing and demand generation at scale. Their worldwide presence makes them a go-to partner for enterprise brands seeking coordinated, data-backed ABM campaigns across multiple markets. They excel at orchestrating complex, multi-touch programs for organizations with sophisticated buying committees.

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10. Tinuiti

• Location: New York (offices nationwide)
• Best for: Multi-channel performance across search, social, and retail media
• Website: tinuiti.com

Tinuiti specializes in digital marketing solutions across search, social, Amazon, and retail media, helping B2B brands accelerate growth through data-driven strategies. Their scale and platform expertise make them particularly strong for companies seeking integrated performance marketing across multiple channels, with unified attribution and reporting.

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Finding the right partner

Each of these agencies brings distinct strengths. The right choice depends on your specific situation: your industry vertical, growth stage, tech stack, and internal capabilities. A Series A SaaS company has different needs than an established manufacturer entering new markets.

When evaluating potential partners, ask for case studies relevant to your sector. Understand their approach to attribution and reporting. Clarify how they'll integrate with your sales team. And ensure their pricing model aligns with your budget and expectations.

The B2B landscape continues to evolve rapidly, with AI, automation, and sophisticated ABM capabilities reshaping what's possible. The agencies that deliver results will be those combining proven fundamentals with genuine innovation, helping their clients stay ahead in an increasingly competitive market.