Keyword Match Type Tool
Convert your keywords to Google Ads match types instantly. Wrap keywords in broad, phrase, or exact match format with one click.
Enter Keywords
0 keywords entered
Formatted Keywords (0)
Match Types
Broad Match
keyword
Phrase Match
"keyword"
Exact Match
[keyword]
Options
About this match type tool
Our free keyword match type tool helps you format your keywords for Google Ads campaigns. Whether you need broad match, phrase match, or exact match keywords, this tool converts your entire list instantly—saving time and eliminating formatting errors.
Who should use this tool?
PPC Managers
Format large keyword lists for Google Ads campaigns quickly
Media Buyers
Prepare keywords across multiple match types for testing
B2B Marketers
Generate negative keywords to protect campaign budgets
Agency Teams
Streamline client campaign setup and keyword management
Freelance Consultants
Save hours on tedious keyword formatting tasks
Marketing Interns
Learn match type syntax while formatting keywords correctly
How to use this tool
Paste Your Keywords
Enter your keyword list with one keyword per line in the input field.
Select Match Types
Choose broad, phrase, exact match—or all three to compare formats.
Copy or Download
Export your formatted keywords for direct import into Google Ads.
Frequently Asked Questions
Explore More Free Tools
Boost your marketing workflow with our other free utilities
Need expert PPC management?
Tools are great, but expert strategy is better. Let our team manage your B2B advertising campaigns for maximum ROI.
Get intro call